Sperry Top-Sider

Retail Design / Illustration / Sales Collateral

with ZAC, llc

As a fashion mainstay of the Eighties, Sperry Top-sider experienced an opportunity few brands receive: a second chance. Determined to remain relevant, the shoe company took great measures to update their visual brand and continue to appeal to their ever-changing audience. ZAC, llc called LP/w to develop key retail touch points such as POP displays, shelf displays,  and packaging.

Sperry Top-Sider
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
IMG_2420
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration

It's not often that a retailer offers a designer the opportunity to create a brand experience that's not crammed with products. But Sperry Top-Sider wanted to re-connect the audience with what makes their shoes so special - they're all still handmade. So as part of their "Made in Maine" series, LP/w crafted a unique display in the more-art-gallery-than-store, Fred Segal Conveyor, of how we'd imagine the look of Paul Sperry's original workshop.

Sperry Top-Sider, Retail Design, Environmental Graphics, Fashion
Sperry Top-Sider, Retail Design, Environmental Graphics, Fashion
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
Sperry, Top-Sider, Fashion, Retail, Advertising, Environments, Retail, Illustration
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LP/ws Design Studios 
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