Comprehensive Brand Development
To protect its unique brand personality, this world-leading commercial printer knew it was critical to set some solid standards for representing the company, both internally and externally. The Quad/Graphics Brand Guidelines not only explain the rationale for brand stewardship, but also define design and copy rules for the company as a whole.
In additions to creating tactical pieces, we were brand managers helping the company strategically navigate the rapidly changing print industry.
How big is one of the printing facilities? To give some context, the passenger terminal at General Mitchell Airport consists of ground-level ticketing and baggage claim buildings served by separate curb fronts and a second-level concession mall. The terminal and concourses consist of approximately 777,000 square feet. At 1.4 million square feet, Sussex could fit Mitchell Airport comfortably within its walls. The Lomira printing facility, at 2.1 million square feet, could almost fit three Mitchell Airports!