Haggerty Museum of Art
Creative Direction / Brand Design
The Haggerty Museum of Art had problems – disjointed brand experience, aging patron base, and a dated look. LP/w was brought on to act as the brand manager and design department for the museum.
LP/w is working closely with the Director and the staff to create a modern look that is consistent across all channels. Once the brand is fully established a guidelines document will be created and control of the brand will be given back to the Haggerty.